My great find of the week is a new magazine, which of course it is all about traveling!

Instead another “getaway-focused” and escape magazines like Condé Nast Travel or Travel + Leisure (both of which I have subscriptions) that seem to write about places to “check them off your list” and are pretty exclusively touristy, this new magazine, AFAR, aims to explore the idea of experiential travel – the idea of connecting the traveler with the essence of a place and its people. Simply seeing the sights and spending a few days in a city is no longer enough. This magazine and media company is for those that want to venture off the beaten tourist path and experience a new and authentic culture, connecting with people in deep and meaningful ways.

In addition to starting AFAR magazine, they company is beginning to expand into a multi-channel media and services company focusing on experiential travel.The AFAR Foundation, a philanthropic arm of the company, launched its pilot program, Learning AFAR, earlier this year, which sponsors international travel for underprivileged students. Later this fall, they will introduce AFAR Connect, a new website that combines a unique global social network of “real travelers” with personalized trip planning resources.

I must admit that my obsession with magazines is fueled by my membership in e-Rewards. Thanks to filling out 2 or 3 online surveys each month, I am able to have free subscriptions to Travel + Leisure, Condé Nast Traveler, O: The Oprah Magazine, Martha Stewart Living, Town and Country and happily now, AFAR!